James Charles Unveils Unique Makeup Line “Painted” with Artistic Vision
The artist in me wanted to create something unique’: James Charles reveals Painted make-up launch details.
Beauty influencer James Charles is set to launch his makeup brand, Painted, this month. Charles revealed the star product, Create Paints, a versatile cream-to-matte formula perfect for various looks. He aimed to create a distinctive brand that goes beyond name association, as he expressed, “the artist in me really wanted to create something unique and special.”
As he created more make-up looks over the years, using more products, “I realised that I didn’t have the one product that could truly do everything I was looking for.”
“I wanted to release a make-up line with multi-use products… that artists of all different skill levels could use.”
Create Paints will offer ten shades, each priced at US$15. Notable hues include Flaming, a striking orange, and Ink, a black shade used by Beyoncé’s makeup artist, according to Charles. Charles envisions endless possibilities with Ghosted, a white shade designed for mixing.
Additionally, Painted will feature a six-piece makeup brush set at $8 each or $40 for the set, along with a $10 blending sponge.
Charles’ Painted brand encapsulates his artistic flair and makeup expertise, providing a canvas for creativity across skill levels.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Packaging is where brands keep their promises
More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.
The outsider challenge: How FOLI broke the rules of condiment packaging
London Packaging Week meets FOLI founder Nohra Currie, the packaging outsider who turned a search for better salad dressing into one of the category’s most distinctive new brands. After calls to around 100 manufacturers, a bottle many said wouldn’t work, and a launch that has already secured a Harrods listing, her story makes a compelling case for challenging convention.