Paper-based bottle trial for Baileys

Diageo, the maker of Johnnie Walker Scotch Whisky, Don Julio Tequila and Guinness, has announced plans to trial paper-based packaging for Baileys, the Original Irish Cream Liqueur.

In partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, Diageo is trialling a Dry Molded Fiber bottle which is 90 percent paper, with a thin plastic liner and a foil seal.

The bottle is designed for recycling in standard paper streams and does not require consumers to separate the plastic liner from the paper bottle when disposing. The 2,000-bottle mini format (80ml) trial will be available to consumers at Time Out Festival in Barcelona, Spain, between 25th – 26th May.

The innovation represents Diageo’s first consumer facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland, to Barcelona, along with how consumers interact with the material, and how they understand the sustainability credentials of the paper bottle.

Ewan Andrew, Diageo’s President, Global Supply Chain & Procurement and Chief Sustainability Officer, said: “When it comes to our packaging, we’re taking an approach of progress over perfection, knowing our packaging will need to evolve along with consumer needs and technological advancements. The consumer is becoming more sustainability savvy and we believe we can meet that need using our design and innovation to bring premium products and more sustainable solutions together.”