Gogu Late Harve by 34oz Design Studio
34oz’s long-term partnership with the family winery Gogu is a good example of organic brand development, both visually and conceptually.
The main idea of the packaging, however, remained the same – to connect with the past, traditions, which, like roots, nourish new fruits and open the door to new experimentation.
The previous use of grapefruit roots as the main element has been tweaked and executed with the application of the golden gel, drawing emphasis on the products sweet taste.
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