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Exclusive report: Packaging market trends
Celebrating 15 years of packaging innovation
In 2025, London Packaging Week turns 15, and we’re marking this milestone with an exclusive report from our partner, Smithers.
This latest report reveals the powerful trends reshaping the $1.4 trillion global packaging industry, from the rise of e-commerce to the mainstreaming of sustainability, and the new opportunities driven by innovation.
Key takeaways:
E-commerce is transforming packaging – global online sales will hit $6.4 trillion in 2025, fuelling demand for corrugated, flexible, and food service packaging.
Consumers demand more convenience – urbanisation, smaller households, and rising incomes are driving demand for smaller packs, resealable formats, and ready meals.
Regulation is reshaping the market – the EU’s Packaging & Packaging Waste Regulation requires all packaging to be recyclable by 2030, while new EPR rules are changing material choices.
Looking ahead
The global packaging market is forecast to reach $1.43 trillion by 2028, with high-income countries leading on innovation and sustainability, and developing markets driving demand for affordability and functionality.
Packaging has always been central to how people consume products – but the scale of change we see today is unprecedented. From sustainability pressures to new regulations and the rise of e-commerce, the opportunities for innovation are immense.
— Josh Brooks, Divisional Director – Packaging Portfolio, Easyfairs
Be part of the future of packaging
London Packaging Week will highlight these opportunities with hundreds of suppliers, thousands of packaging innovations, a two-day conference programme, and the London Packaging Week Innovation Awards.
Join us in celebrating 15 years of innovation and shaping the future of packaging.
About Smithers
Smithers is a global market leader in producing packaging industry reports with over 80 years’ technical and scientific experience supporting companies around the world.
Their market research brings together a global network of industry experts to explore cutting-edge packaging market trends, combined with in-depth industry analysis and five-year market forecasts.
Drawing on proprietary databases, primary research, and our deep technical expertise, the result is credible, actionable insights. Smithers Market Intelligence enables our clients to confidently make successful business decisions. To find out more, visit smithers.com/services/market-reports.

Exclusive report: 15 years of packaging innovation
In 2025, London Packaging Week turns 15, and we’re marking this milestone with an exclusive report from our partner, Smithers.
This latest report reveals the powerful trends reshaping the $1.4 trillion global packaging industry, from the rise of e-commerce to the mainstreaming of sustainability, and the new opportunities driven by innovation.
Key takeaways:
In 2025, London Packaging Week turns 15, and we’re marking this milestone with an exclusive report from our partner, Smithers.
This latest report reveals the powerful trends reshaping the $1.4 trillion global packaging industry, from the rise of e-commerce to the mainstreaming of sustainability, and the new opportunities driven by innovation.











