Packaging turns potential into profit
To paraphrase a well-known proverb, “Take care of the packaging and the pounds will take care of themselves.”
Absolut has released a limited-edition Andy Warhol vodka bottle.
Absolut Vodka, owned by Pernod Ricard and known for its limited edition bottles, has partnered with the Andy Warhol Foundation for the Visual Arts to release a special edition bottle.
Revolutionising packaging: Navigating towards a sustainable future
Jim Bligh, FDF’s Director of Corporate Affairs and Packaging, on spearheading a sustainable packaging revolution, advocating for innovation, and the need for regulatory clarity in the industry.
When sustainability sparkles: Gary Smith’s vision for MDCV’s future
London Packaging Week panellist and MDCV UK CEO Gary Smith explains how the business’s commitment to sustainability and innovation is reshaping English viticulture, setting a new standard in quality and environmental stewardship.
Bring a box: Making boxed wine socially acceptable again
Laylo Co-Founders Laura Riches and Laura Rosenberger on giving up their safe and steady jobs to de-stigmatise wine boxes, make boxed wine cool again, and turn them into something you can proudly display.
Crafting your vision into reality
Having a unique idea is one thing, realising it as a standout product is another entirely. Packaging is the thread linking either end of this lifecycle.
Evolution or revolution: How change looks different for everyone
Does the packaging industry need to evolve what it already does well, or tear up the rule book and blaze a new trail? According to Easyfairs’ Senior Marketing Manager James Montero-MacColl, in this industry, there’s room for both
Is AI set to takeover packaging?
The technology has its uses but will it replace anybody in packaging?
Packaging: your brand personified
Let creativity know no bounds when it comes to packaging for your products
London Packaging Week: Interview with Sue Berry, Senior Manager & Packaging Technologist at Molton Brown
Sue Berry, a member of the expert panel for The London Packaging Week Innovation Awards, reflects on her 24-year career at Molton Brown, and explains why the best is always yet to come where packaging is concerned!
Make packaging your ambassador in new markets
Is your packaging design failing to communicate?
Agile and Flexible: How Smaller Brands Can Compete With And Beat The Big Boys
Packaging is an effective way for even the smallest of brands to challenge established players and, in many instances, outmanoeuvre corporate giants with innovative products.
The future of nostalgia in packaging
So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging.
A toast to the remarkable journey of the bottle
How receptacles that are multipurpose, beautiful, and filled with quality enable brands to hand deliver a very personal message.
Experts rally behind London Packaging Week Innovation Awards
Christelle Anya, the driving force behind the prestigious ADF, PCD, & PLD Innovation Awards in Paris, and Paul Jenkins, one of the foremost packaging experts in the UK, explain why they’re throwing their weight behind the brand-new London Packaging Week Innovation Awards.
Producers relish the omnichannel packaging challenge
Packaging design teams are at the forefront of driving innovation, shaping brand identity, and captivating audiences.
A bridge over troubled waters
With the fizz of the luxe era at risk of going flat, and customers starting to ask serious questions about their purchases, can packaging can provide some of the answers?
Great design begins with an even better story
Pentawards chief Adam Ryan explains how sustainability is growing in sophistication and how brands are expanding their mission to be more playful, fun, and bright!