A flocked, tennis ball–inspired packaging system that translates the materiality and energy of the US Open into a premium product experience.

An NFC-enabled collectible card linking physical merchandise to exclusive digital content, combining cultural design with chart-eligible functionality to drive fan engagement and measurable music sales.

Geometric puzzle-box influencer / PR mailer that redefines how it is opened, paired with a simplified counterpart that extends the design across scale.

A Valentine’s Day influencer / PR mailer that transforms love notes into sound through a cassette-inspired object and voice-recording platform.

A two-phase launch mailer for influencer / PR that moves from decoding to unlocking to sharing, turning a fragrance launch into a widely shared experience.

The Maison Margiela Tabi Collector Box translates the split-toe silhouette into a collector unboxing experience, using precise construction and a deliberate split form to extend brand identity through controlled innovation.

Lancôme Mascara Melter Launch Mailer - a melting tissue box–inspired influencer / PR launch mailer that hides the product beneath reusable wipes for a tactile, intuitive removal experience.

Kiehl's to the Rescue - a fire extinguisher-inspired influencer / PR mailer for the launch of Kiehl's Ultra Facial Meltdown Recovery Cream. The design transforms skincare relief into an instantly recognizable symbol of emergency rescue.

DAY&NIGHT - two iconic face oils, designed for day and night. C.E.O. Glow brightens by day, while Luna Sleeping Night Oil plumps and renews overnight in a collectible dual-box presentation.