Aura Global
About us
Future-proof your packaging at scale, with Aura Global.
Aura Global is a catalyst for global change, partnering with the world’s leading retailers and brands to deliver smarter, more sustainable packaging and protect and grow brands.
At London Packaging Week, see how we connect Creativity, Graphics, Consultancy, Technology, and Insights to help you, stay ahead of regulation, unlock value across your packaging operations, accelerate product launches at scale and deliver measurable sustainability outcomes.
Also, find out more about our technology eco-system that includes e-halo - our advanced packaging platform offering full component-level packaging transparency, giving you the data and confidence to navigate complex regulatory requirements with ease.
Visit us to see what’s possible.
Meet our experts, explore real-world solutions, and take the next step towards future-ready packaging.
Products & services
Insights: Embrace proactive planning and leave risks behind.
As a leading authority on sustainable packaging, we illuminate the future of packaging through data intelligence, macro trend interpretation, Horizon Futures Reports, workshops and consumer education – to help you tackle the global challenges facing our industry. We decipher trends, anticipate shifts and provide industry insights, essential for fostering sustainable and significant growth and ensuring compliance across multiple territories.
Aura Global
The world demands packaging that performs better, wastes less, and adapts faster. Aura Global accelerates progress, turning complexity into clarity and challenges into opportunities, for forward-thinking retailers and brand.
Technology: Connect every stage of the packaging life cycle.
From concept, color, design and development through to recycling, our suite of packaging platforms enables informed decision-making to drive consistency, efficiency, sustainability and compliance across all your packaging. They work together to create an eco-system that connects each stage of the packaging life cycle, utilizing live data to enable insight-based decision making to ensure the right solutions enter the market and our waste streams. Explore our Technology services: e-halo: Sustainability Management | Gain visibility of packaging data in real-time. e-flow: Artwork Management | Seamlessly streamline packaging design & artwork. e-palette: Color Management | Accurately manage your color inventory. e-valuate: Information Management | Enhance efficiency in packaging reporting.
Consultancy: Take strategic steps towards your packaging ambitions.
Our experienced consultants bring clarity to the complex world of packaging. Working together, we’ll help you set and share your vision for a better future, whilst making it a reality. How do our Packaging Consultancy services support you? Develop packaging strategy and roadmaps to success. Understand the impact of global and local packaging legislation for today and tomorrow. Build processes and programs to manage your packaging and the waste stream. Measure and manage the environmental impact of your packaging. Transform your business and engage stakeholders, clients and suppliers. Provide valuable expert-led support, to help you achieve your goals.
Brand: Helping brands deliver a strong value proposition to their customers.
We’re all about brand impact and consistency, helping our clients achieve sustainable commercial growth and a stronger connection to their customers. 4 Connected Brand Services: Creative: Creative Our creative teams create brilliant packaging design that gets noticed by customers and supports brand growth. They develop and elevate your brand which ignites a stronger connection with your customers. From supercharging challenger start-up concepts all the way through to global retail brand development, we can help. Graphics: Graphics Our graphics specialists with years of experience are always looking for new ways to improve, to deliver your brand onto shelf quickly and efficiently. They develop and evolve brand guidelines to deliver right-first-time graphics accurately and consistently, as your brand guardians. Legal: Our legaal teamm are all about brand protection, helping to build trust between your customers and your brand. They ensure all product and packaging information is legally compliant using our team of regulatory experts in both food and non-food law. Their work with brands and retailers contributes to strong brand integrity on pack, to ultimately drive brand growth. Color They protect the colors that protect your brand. Everywhere it lives. Color is one of the most powerful assets your brand owns. It signals trust, triggers recognition, and delivers consistency across every pack, every channel, every market. At Aura Global, we don’t just manage color we protect it. From strategic color definition to technical implementation and print delivery, we ensure your brand looks exactly as intended, every time and wherever it appears.
