For the first time ever, the brightest innovators in packaging were celebrated at the London Packaging Week Innovation Awards 2025. From technical breakthroughs to artistic craftsmanship, last year’s winners showcased how packaging connects brands and consumers in powerful new ways.

In the report, discover:

• 6 key trends emerging from the 2025 finalists
• How brands are using packaging as a storytelling tool, experience and cultural artefact
• Real examples of innovation from designers, artists, technologists and brands across the UK