Falconer Print & Pack
Falconer creates distinctive luxury four-can presentation box for Toby&Co
Leading carton manufacturer, Falconer Print & Packaging, has partnered with emerging luxury drinks brand Toby&Co to create a distinctive four-can presentation pack for the brand’s inaugural expression.
Designed to reflect the brand’s premium positioning and storytelling ethos, the new pack represents a step change from the standard 2×2 carriers typically used in the sector.
Crafted to feel rigid, substantial and gift-worthy, the box was produced using CrownBoard Prestige, selected for its strength, tactile quality and suitability for high-end presentation formats. Falconer printed both sides of the board using a four-colour process and applied a matt varnish for a refined finish. Inside, a bespoke fitment system securely separates the cans while elevating the sense of luxury. The structure also features a front locking tab that holds the product tightly in place and ensures a premium unboxing experience from start to finish.
Founder and CEO Toby Gorn approached Falconer on the recommendation of an industry colleague, with a clear goal to create a launch pack that genuinely did justice to the product and the brand’s style.
“It was anticipated to be gorgeous, but it turned out even better than expected,” said Toby. “The quality is exceptional - it’s a perfect design, beautifully executed and a piece of art in itself. From start to finish, the Falconer team were fast, creative and always thinking outside the box. We’re incredibly happy with the result and very grateful to the entire team for their efforts.”
Launched as a limited-availability product, Toby&Co’s first expression is available through the brand’s website, with selected listings also live across premium specialist retailers, bars and restaurants. The four-can presentation box serves as both a gifting option and a collector-style showcase for customers seeking elevated, non-alcoholic drinking experiences.
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