From fresh fibres to fresh ideas – Holmen Invercote Touch in full bloom

Holmen Invercote Touch, is a welcome addition for brands that want to create premium packaging products with a natural look and feel. To showcase its possibilities, Holmen has created a unique limited edition product sample shaped like a flower.

To showcase the possibilities with Invercote Touch, Holmen has created a product sample shaped like a flower. It’s an explosion of colour, design and special effects – and shows off the paperboard’s unique tactile qualities. “We wanted to demonstrate what can be achieved with Invercote Touch,” says Maria Blohm, Project Manager Print and Product at Holmen. “We created this piece as a limited-edition sample to spark inspiration. The outer box and the flower within prove that with our paperboard, you have the freedom to create beyond expectations.”

The power of collaboration
The paperboard flower sample is aimed at showcasing Invercote Touch’s versatility, demonstrating its unique qualities for bending, folding and printing. To realise this vision, Holmen collaborated with Gothenburg-based designer Mikael Selin, renowned for his bold use of colours and patterns.

Bringing the design to life requires advanced construction techniques. Holmen partnered with Ink n Art, specialists in digital printing and converting, and Copenhagen-based foil and embossing experts Dreyer Kliché.

“The collaboration was essential,” Blohm continues. “Because this was a limited edition, we wanted to print it digitally. Digital printing is more efficient for smaller runs, and we wanted to show that Invercote Touch works great with digital printing too. We also included vibrant printing and striking foils, alongside showcasing the natural material without effects.”

The result is a piece that blends craftsmanship and innovation, while underlining the creative potential of Invercote Touch.

An invitation to create together
With this sample, Holmen extends an open invitation to customers and partners to explore new possibilities in packaging. “More than a showcase, it represents our commitment to collaboration – building long-term relationships, understanding unique challenges, and turning visions into reality. Together, we can create packaging solutions that inspire and perform,” says Blohm.