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The future isn’t AI alone - human expertise, data and technology must work together to create better packaging outcomes.
This article explores why a connected approach is essential for creating future-ready packaging solutions.
https://auraglobal.inc/the-future-isnt-ai-alone-human-expertise-data-and-technology-must-work-together-to-create-better-packaging-outcomes/
Other news
World Ocean Day 2026: Why packaging is part of the ocean story.
Packaging has become part of the ocean story. What leaves the shelf does not simply disappear. It travels through waste systems, waterways, and supply chains, often with consequences far beyond the point of sale.
How to stop packaging guesswork and future‑proof at scale: Top 10 actions for global brands.
Greg Lawson, MD at Aura Global, shares his top 10 actions on how global retailers and brands can move packaging decisions upstream.
Why packaging professionals must prepare for 2050, starting today
In this article, Aura’s Director of Consulting, Gillian Garside-Wight, shares why we need to look to the future of packaging right here, right now.