Understanding Consumer Behaviour and Attitudes Towards Recycling

Our 2025 Consumer Survey Report digs deep into consumer behaviour and attitudes towards recycling.

Understanding what information consumers respond to and how they behave is essential to get consumers recycling, more often.

For this reason, our labels and the work we do is underpinned by research. Our latest Consumer Survey Report draws on six pieces of consumer insight taken from a study with over 5,000 UK consumers in Spring 2025, undertaken for OPRL Ltd by Tangible Branding, a consumer research company.

This survey gathers insights into consumer attitudes to recycling, barriers to action and how labelling helps to overcome these challenges.