JOHNNIE WALKER BLUE LABEL ICE CHALET BOTTLE BAG

A bold fusion of luxury and lifestyle, Johnnie Walker partners with skiwear icon Perfect Moment to launch the Ice Chalet Limited Edition in a reversible, wearable bottle bag.

Inspired by après-ski fashion, this puffer-style bag transforms traditional spirits packaging into a designer accessory:

Cobalt blue exterior for classic hand-carry elegance
Geometric patterned interior with Perfect Moment’s star logo and a crossbody strap for versatility

Crafted from 100% recycled rPET, it’s eco-certified, reusable, and recyclable—with a take-back program and a collapsible design that reduces transport impact.

Stylish, sustainable, and disruptive—this is packaging reimagined for global luxury markets.