Product Experience Passport

At Prooftag, the Product Experience Passport™ (PEP) is a brand-controlled, product-specific digital experience accessed directly through the product. It connects consumers to official brand content, services, and commerce. PEP is about experience and activation, not regulation.
PEP is not a regulatory tool, a Digital Product Passport (DPP), an ESG system, or any mandatory product database. Anything imposed or standardized by regulation belongs to DPP, not PEP.
PEP exists to help brands own the product–consumer relationship, deliver trusted information, drive engagement and conversion, and activate products beyond the point of sale — including in secondary markets. It is brand-value driven, not compliance-driven.
Through PEP, brands define their own experiences: product information and storytelling, usage guidance and tutorials, official commerce and re-ordering, loyalty and community engagement, and brand-controlled second-life services such as resale and ownership transfer.
Authenticity enables PEP. Only genuine products unlock the experience, protecting both the brand and the consumer.
PEP is powered by secure physical identifiers (Bubble Tag®, FiberTag®, Ramdot®, Variogram®, DataCrypt), GS1 QR codes or DataMatrix, and optional NFC or RFID — selected to support trust and experience, not regulation.

Digital Product Passport (DPP) Product Experience Passport™
Regulatory & compliance-driven Brand & engagement-driven
Structured, mandatory data Storytelling & services
Authorities & ecosystems Consumers & brands
Long-term data availability Campaign & experience-based
“Must-have” “Nice-to-have”