RABANNE FAME COUTURE

A limited-edition packaging accessory that transforms the FAME fragrance into a couture icon, embodying the spirit of the Parisian it-girl with natural elegance.
Developed by GPA Global France, the bottle is dressed in a black faux fur coat, cinched with Rabanne’s iconic Eight jewellery belt in brass and galvanized zamak gold.

Inspired by Rabanne’s fashion codes, the accessory is treated like a true fashion garment, combining elasticity and perfect hold to enhance the bottle’s silhouette.

The faux fur material was custom-developed to achieve a light, airy texture with natural softness and movement—meeting the standards of luxury fashion.
The coat is removable and refill-friendly, allowing the bottle to be recharged without compromising its look—an eco-designed solution that reduces resource use and supports sustainability.
GPA Global also adapted the design into a 23 cm tall display dummy, amplifying its visual impact in retail.
The packaging reflects Rabanne’s couture embodied in fragrance, with a bold, sensual aesthetic that ensures it never goes unnoticed.

A standout example of fashion-led packaging innovation, merging luxury, sustainability, and storytelling.