FOUNDER & DESIGNER
Alex Center is a Brooklyn-based designer and Founder of CENTER, the award-winning branding studio known for building bold, culturally relevant brands. Before launching his own company, he spent nearly a decade at The Coca-Cola Company, where he helped shape global brands like vitaminwater and smartwater. At CENTER, he’s partnered with icons like Apple and New Balance, breakout startups like Kin Euphorics and Liquid Death, and helped create brands including United Sodas, Ayoh!, and Bero. He also teaches in SVA’s Masters in Branding program, serves on the board of the Art Directors Club, and cohosts the world famous podcast Front & Center. In his shrinking personal time he enjoys watching reality television, sitting on a beach chair next to his wife Jackie and finding reasons to believe that this is the year for the Knicks or the Mets.