Rachel Gray, Head of Behaviour Change, WRAP

Rachel is Head of Behaviour Change at Wrap. She has worked at WRAP for 15 years and has always had a passion for sustainability. During this time she has provided advice to councils to improve recycling, worked with organisations setting up and running reuse services, managed WRAPs national recycling campaign Recycle Now and more recently in her role as Behaviour Change Manager she has been citizen focused and produced a citizens route map for SCAP (Sustainable Clothing Action Plan) and a citizens strategy for plastics for The UK Plastics Pact. In producing these strategies she has commissioned and reviewed citizens insights for reuse and refill as well as looking at behavioural interventions for more reuse of clothing and refill of plastics.