A festive, authentic and giftable panettone range for Sainsbury’s Taste the Difference to boost holiday sales by enhancing shelf appeal and positioning the product as a premium seasonal gift.

A giftset championing quintessential British favourites with our tangy lemon curd, strawberries and cream biscuits and distinctive Earl Grey tea – a perfect reminder of Harrods and the charming spirit of London.

Award-winning premium feasting kits combining four spice blends, recipe cards, a measuring spoon and shopping list to create a complete, giftable cook-at-home sharing experience.