The new face of luxury: Smart, sustainable, and story-driven
Amy Nelson-Bennett, CEO of Positive Luxury and a speaker at the upcoming London Packaging Week 2025 exhibition, explores how the packaging industry must evolve to meet the changing expectations of modern luxury consumers – and why that shift presents an opportunity, not a compromise.
Packaging’s new imperative: Innovation meets sustainability
With over 20 years of experience at brands like Nestlé and the Kellogg Company, Michael Carroll shares how innovation, sustainability, and data-driven decisions are shaping the future of packaging at the London Packaging Week Innovation Awards.
BrandMe marks Encona’s 50th with fresh limited‑edition look
On 23 June 2025, BrandMe partnered with Grace Foods UK to revamp Encona’s packaging in celebration of its 50th anniversary mark.
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
The vivid rebellion: Maximalism’s return in a sea of sameness
This article is part of a series exploring key industry trends, brought to you by the Easyfairs Packaging Council – the expert advisory board behind London Packaging Week.
Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing desire: Frank Stephenson on the emotional power of luxury
Speaking at London Packaging Week, the visionary behind iconic road cars for Ferrari, McLaren, and Maserati explores how emotionally intelligent design is redefining modern luxury.
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
The hidden revolution: How AI and collaboration are transforming packaging and supply chains
Tey Bannerman, who leads McKinsey’s AI-driven customer experience and hyper-personalisation work, explores how AI is quietly transforming packaging, supply chains, and innovation.
Crosta & Mollica Embarks on Italian-Inspired Brand Refresh
Crosta & Mollica, the UK-based Italian food brand, has unveiled a comprehensive brand refresh to reinforce its dedication to authentic Italian cuisine while enhancing its market presence.
Closer than ever: How connected packaging is bridging the gap between brands and consumers
Jenny Stanley, Founder of Appetite Creative, explores how connected packaging is transforming brand-consumer relationships by turning packaging into an interactive, immersive experience.