London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.
London Packaging Week 2026 brings blockbuster edition to a close with insight-packed final day
London Packaging Week 2026 has closed its doors for another year, but not before thousands of attendees enjoyed a blockbuster second day that included the Talking Rubbish podcast, a Women in Packaging networking event, and the renowned Innovation Awards ceremony.
Thousands flock to Excel London as London Packaging Week 2026 opens its doors
London Packaging Week 2026 officially begins, with the theme of Discovery acting as a beacon of inspiration and drawing together thousands of visitors from around the world. The first day demonstrated the power of in-person connection in a world of online meetings and AI chats.
London Packaging Week set for busiest edition yet as leading brands converge on the capital
M&S, Amazon, Diageo, L’Oréal, Harrods and Charlotte Tilbury will be joined by challenger and fast-growth names including Blank Street Coffee, TRIP and Oatly at Excel London this week, as London Packaging Week prepares for what is expected to be its busiest edition yet.
One week to go: Be first to discover what’s next at London Packaging Week 2026
From the first commercial Cool>Can and a UK premiere from Coca-Cola to a packaging brief tackled live and an exclusive James Cropper screening, London Packaging Week will give visitors an early look at what’s coming next, alongside critical updates on the next phase of EPR and the countdown to DRS.
One giant leap for can-kind: Why the Cool>Can™ is a revolution in refreshment
At London Packaging Week, Ico Hernandez explores how packaging has evolved from functional container to object of desire – creating standout, signalling identity and giving fans and collectors something tangible to participate in and belong to.
London Packaging Week gives visitors exclusive chance to go hands-on with groundbreaking self-cooling beverage Cool>Can™
PackUK, the official scheme administrator for the UK’s Extended Producer Responsibility for packaging (pEPR) programme, is to deliver critical updates for everyone in the packaging supply chain in two separate sessions during London Packaging Week 2026
Objects of desire: How packaging has become a cultural artefact
At London Packaging Week, Ico Hernandez explores how packaging has evolved from functional container to object of desire – creating standout, signalling identity and giving fans and collectors something tangible to participate in and belong to.
When the World becomes a shared broadcast
London Packaging Week convenes industry leaders from Butterfly Cannon, Bulletproof, Pentawards and beyond to explore why brands that endure during global cultural moments are those that contribute to culture rather than sponsor it.
Inside the emotional engineering of spirits innovation
London Packaging Week Innovation Awards judge Simon Elmer explores how heritage, design and commercial reality quietly collide in modern spirits.
The return of the grown-up soft drink
Soft drinks have become louder in function and nostalgia, but a quieter movement is returning them to atmosphere, memory, and meaning.
Expanding the lens of drinks design
Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.
Alex Center: Branding in the age of everything looking good
Alex Center, founder of Brooklyn-based branding studio CENTER, reflects on a career shaped by Coca-Cola, cultural branding, and the evolution of identity-led design, ahead of his appearance at London Packaging Week 2026.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Towards the world’s first Dry Molded Fiber bottle
London Packaging Week 2025 Innovation Awards spotlighted how PA Consulting, PulPac and Diageo are redefining fibre packaging proving bottles can now join bags, boxes and cartons in viable fibre-based formats.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.