Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
Building a brand with guts – How Agua de Madre uses identity to cut through the crowd
With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.
Driving forward: Why packaging needs to delicately balance sustainability, beauty and user experience
Michelle Atkinson, Sustainable Solutions – Breakthrough Innovation, at global premium spirit powerhouse Diageo, shares insight from the judging panel at the London Packaging Week Innovation Awards
Designing value beyond the pack
ARD’s Jane Struk on premiumisation, connected experiences, and why London Packaging Week matters more than ever.
Are glass bottles worse than plastic?
A new study by France’s food safety agency (ANSES) reveals that drinks in glass bottles contain significantly more microplastics than those in plastic or metal packaging.
Message in a bottle – Ciaran Dickson of Frugalpac on the world’s first paper wine and spirits bottle
Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape.
The Zeno masters: Crafting a new paradigm for alcohol-free wine
Zeno founder David Hodgson shares the story behind his award-winning alcohol-free wines ahead of his appearance at London Packaging Week.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Look again: The power of packaging in the NoLo boom
Discover how Laura Willoughby will unpack the power of packaging in the NoLo drinks revolution at London Packaging Week this October.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Quinta do Noval Reveals Elegant New Packaging for Port Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
Noughty Unveils Sophisticated New Look for Its Still Wine Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.