Luxury 2 - London Packaging Week

Future Tense: Designing for 2035 and beyond

London Packaging Week catches up with Sarah Mwathunga, Strategic Lead for Beauty Futures at Design Bridge and Partners, to explore the emotional, cultural, and environmental forces set to reshape consumer experiences over the next decade.

How packaging laws are reshaping premium experiences

Packaging has become a powerful driver of consumer choice and brand loyalty, encouraging premium brands to deliver experiences that combine luxury with sustainability.

Message in a bottle – Ciaran Dickson of Frugalpac on the world’s first paper wine and spirits bottle

Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape.

The new face of luxury: Smart, sustainable, and story-driven

Amy Nelson-Bennett, CEO of Positive Luxury and a speaker at the upcoming London Packaging Week 2025 exhibition, explores how the packaging industry must evolve to meet the changing expectations of modern luxury consumers – and why that shift presents an opportunity, not a compromise.

Designing desire: Frank Stephenson on the emotional power of luxury

Frank Stephenson | frankstephenson Design

Speaking at London Packaging Week, the visionary behind iconic road cars for Ferrari, McLaren, and Maserati explores how emotionally intelligent design is redefining modern luxury.

First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky

When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.

London Packaging Week 2024 celebrated as major success

London Packaging Week 2024 was celebrated as a major success, with strong industry engagement, innovative displays, and high-level discussions setting the tone for future growth.

London Packaging Week 2024 opens to acclaim

The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.

Innovation Gallery unveiled – showcasing the year’s most sustainable and stylish packaging solutions

Innovation gallery showcasing inspiration

Discover the future of packaging at London Packaging Week 2024, where the prestigious Innovation Gallery will showcase 10 projects that set new benchmarks in sustainability and creativity within the industry.

The psychology of packaging: How luxury brands captivate consumers

Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions.

Packaging the Future: Innovation, Sustainability, and Insight

PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.