Packaging is where brands keep their promises
More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.
London Packaging Week 2026: Discover the ideas, craftsmanship and creativity shaping the future of luxury packaging
Explore the ideas, craftsmanship and innovations shaping luxury packaging at London Packaging Week 2026. Meet 220+ exhibitors, hear from 90+ expert speakers and connect with the world’s leading luxury brands.
How fine food and beverage packaging is being redefined
Fine food and beverage packaging is being re-engineered from the inside out, driven by the latest material science, smart solutions, and substantiated sustainability.
Why the future of retail depends on making sustainability commercially irresistible
Selfridges’ Harri Lockett explains how circularity becomes commercially successful, why trust matters, and what luxury retail can teach the wider packaging industry.
Handcrafted leather jewellery packaging: more than a box – creating luxury experiences that last
Discover handcrafted luxury jewellery packaging from The Jeweller’s Box Company, offering bespoke leather boxes and premium stock collections for jewellery brands.
Value, rewritten: How perception becomes premium
As the packaging industry prepares for London Packaging Week 2026, conversations are increasingly shifting from how packaging looks to what actually creates value. Across luxury, beauty, drinks and FMCG, perception is shifting from signals alone to trust, experience and proof.
Where design meets accountability
Packaging is no longer judged by appearance or efficiency, but by its measurable impact across systems, where design, regulation and commercial consequence now converge, says Sema Tezel Basbug, Head of Marketing at London Packaging Week.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Fortnum & Mason: Craft, collaboration, and the timeless art of the hamper
At London Packaging Week, Fortnum & Mason reflects on nearly three centuries of craftsmanship, collaboration, and the careful choreography behind its iconic hampers.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Advent calendars: Festive favourite or sustainability challenge?
Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?
Craft, conscience, and change: Garrard’s journey into modern luxury
At London Packaging Week, Garrard CEO Joanne Milner shares how the historic jeweller is marrying heritage with sustainability, innovation, and responsible luxury.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
A match made in paper: James Cropper x Nathan Ward
Ahead of an exclusive interactive workshop at London Packaging Week, artist Nathan Ward and James Cropper’s Marketing Communications Manager Jordan Scott discuss the unique, timeless power of paper and craftsmanship in the age of A.I and digital automation.
From vision to reality: Packaging’s journey towards purpose and timelessness
Vincent Villéger, a leading packaging designer and regular at London Packaging Week, explores how packaging is becoming smarter, sustainable and more purposeful.