A recent survey conducted by Pro Carton sheds light on a significant change in recycling habits among Brits. The European consumer packaging perceptions study, carried out by Perspectus Global, surveyed over 5,000 consumers across five European countries, including Germany, France, Italy, Spain, and the UK, to delve into their environmental attitudes and perceptions towards packaging.

The findings highlight a positive trend, with a majority of Brits indicating an increase in their recycling efforts compared to previous years. This shift underscores a growing awareness and commitment to environmental responsibility among UK consumers.

The survey serves as a valuable tool for understanding consumer behaviours and attitudes towards sustainability, providing crucial insights for policymakers and industry stakeholders alike.

As Pro Carton continues to champion sustainability initiatives, these findings reinforce the importance of ongoing efforts to promote recycling and eco-friendly packaging solutions. With consumers increasingly prioritising environmental concerns, there is a clear opportunity for brands and policymakers to align their strategies with the growing demand for sustainable practices.