Diageo Launches First Paper-Based Bottle Trial for Johnnie Walker in On-Trade Sector
- 26 September 2024
Diageo has announced the launch of a ground-breaking trial involving the first-ever paper-based bottle for its iconic Johnnie Walker whisky brand.
Diageo has announced the launch of a ground-breaking trial involving the first-ever paper-based bottle for its iconic Johnnie Walker whisky brand, targeting the on-trade sector. This innovative initiative marks a significant step towards sustainability in packaging, reflecting Diageo’s commitment to reducing plastic waste and enhancing environmental responsibility.
The new paper-based bottle is designed to maintain the premium quality of Johnnie Walker while utilising sustainable materials. This initiative aligns with the growing demand for eco-friendly packaging solutions within the beverage industry and showcases Diageo’s dedication to leading the way in sustainable practices.
The trial will take place in select bars and restaurants, allowing Diageo to gather feedback on the performance and consumer reception of the paper-based bottle. This move not only highlights Diageo’s commitment to innovation but also reinforces its aim to create a more sustainable future for the spirits industry.
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