Lidl Pioneers Supermarket Sales on TikTok Shop
- 19 February 2025
Lidl has become the first supermarket to sell directly through TikTok Shop, launching 3,000 exclusive high-protein product bundles on the platform starting at 9am on 20 February.
Priced at £5 each, these bundles are valued at £30, with all proceeds benefiting the NSPCC. Available exclusively on the @LidlGB TikTok account, the bundles feature items such as IronMaxx 100% Whey Protein, Snacktastic High Protein Pop Chips, Belbake Protein Pancake Mix, Crownfield High Protein Flapjacks, and Maribel High Protein Peanut Butter. Each bundle also includes limited-edition Lidl merchandise, like a branded microfibre towel and a resistance band set. This initiative marks Lidl’s debut on TikTok Shop, joining other brands that have utilised the platform to engage with consumers. Additionally, Lidl Plus loyalty scheme members can access a 25% discount on chilled high-protein products in-store through Lidl Plus coupons.
Research indicates that over a third of TikTok’s 1.69 billion users make purchases via the platform, with more than half seeking shopping inspiration there.
As the world of retail and packaging continues to evolve, innovations like these are set to be highlighted at London Packaging Week, where industry leaders will explore how digital platforms and packaging innovations are shaping the future of commerce.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Where design meets accountability
Packaging is no longer judged by appearance or efficiency, but by its measurable impact across systems, where design, regulation and commercial consequence now converge, says Sema Tezel Basbug, Head of Marketing at London Packaging Week.
Expanding the lens of drinks design
Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.