Answers to the cosmetics industry’s packaging waste challenge
As sustainability moves from being a niche differentiator to a baseline expectation in the cosmetics industry, refillable packaging systems and solutions are providing a viable and valuable solution to the industry’s waste problem.
Packaging design shapes future EPR costs
Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.
The age of proof
Why packaging, trust and product design are converging into one system of evidence.
Beyond the template: how M&S is giving own-brand packaging more personality
By moving beyond rigid category templates, M&S Food is showing how own-brand packaging can build desire, communicate product truth and turn the supermarket shelf into a more expressive brand environment.
Beauty in the age of consequence
London Packaging Week explores how packaging is evolving from an aesthetic object to an accountable system, where sustainability, regulation, and cultural meaning are reshaping what beauty in design truly stands for.
From shock to solutions: Victoria Brownlie MBE on collaboration and circularity in a new era of beauty packaging
Change is a constant in any business. But some changes are easier to adapt to than others, and those working in the packaging industry know this better than most. Ahead of her appearance at London Packaging Week, Victoria Brownlie MBE, Chief Policy & Sustainability Officer at the British Beauty Council, discusses what the continuing wave of regulatory changes means for today’s beauty brands.
When the World becomes a shared broadcast
London Packaging Week convenes industry leaders from Butterfly Cannon, Bulletproof, Pentawards and beyond to explore why brands that endure during global cultural moments are those that contribute to culture rather than sponsor it.
Value, rewritten: How perception becomes premium
As the packaging industry prepares for London Packaging Week 2026, conversations are increasingly shifting from how packaging looks to what actually creates value. Across luxury, beauty, drinks and FMCG, perception is shifting from signals alone to trust, experience and proof.
Expanding the lens of drinks design
Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.
Alex Center: Branding in the age of everything looking good
Alex Center, founder of Brooklyn-based branding studio CENTER, reflects on a career shaped by Coca-Cola, cultural branding, and the evolution of identity-led design, ahead of his appearance at London Packaging Week 2026.
Understanding the market, leading the conversation
London Packaging Week brings together the industry’s leading minds at a moment when packaging is no longer competing for attention, but for meaning—where cultural pressure, commercial reality and consumer expectation collide.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Nothing about us without us: Kevin Marshall of Microsoft on levelling up inclusive packaging with collaborative design
From Xbox to Surface, Kevin Marshall shares how Microsoft rethought packaging accessibility and why unboxing experiences can either empower users or quietly shut them out.
L’Occitane marks 50 years with packaging-led brand refresh
The L’Occitane rebrand is using packaging to modernise its identity while preserving its heritage
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries