London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.
London Packaging Week 2026 brings blockbuster edition to a close with insight-packed final day
London Packaging Week 2026 has closed its doors for another year, but not before thousands of attendees enjoyed a blockbuster second day that included the Talking Rubbish podcast, a Women in Packaging networking event, and the renowned Innovation Awards ceremony.
Thousands flock to Excel London as London Packaging Week 2026 opens its doors
London Packaging Week 2026 officially begins, with the theme of Discovery acting as a beacon of inspiration and drawing together thousands of visitors from around the world. The first day demonstrated the power of in-person connection in a world of online meetings and AI chats.
London Packaging Week set for busiest edition yet as leading brands converge on the capital
M&S, Amazon, Diageo, L’Oréal, Harrods and Charlotte Tilbury will be joined by challenger and fast-growth names including Blank Street Coffee, TRIP and Oatly at Excel London this week, as London Packaging Week prepares for what is expected to be its busiest edition yet.
Big brands bet on digital watermarks for plastic recycling
Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.
One week to go: Be first to discover what’s next at London Packaging Week 2026
From the first commercial Cool>Can and a UK premiere from Coca-Cola to a packaging brief tackled live and an exclusive James Cropper screening, London Packaging Week will give visitors an early look at what’s coming next, alongside critical updates on the next phase of EPR and the countdown to DRS.
One giant leap for can-kind: Why the Cool>Can™ is a revolution in refreshment
At London Packaging Week, Ico Hernandez explores how packaging has evolved from functional container to object of desire – creating standout, signalling identity and giving fans and collectors something tangible to participate in and belong to.
London Packaging Week gives visitors exclusive chance to go hands-on with groundbreaking self-cooling beverage Cool>Can™
PackUK, the official scheme administrator for the UK’s Extended Producer Responsibility for packaging (pEPR) programme, is to deliver critical updates for everyone in the packaging supply chain in two separate sessions during London Packaging Week 2026
PackUK delivers critical EPR updates at London Packaging Week 2026
PackUK, the official scheme administrator for the UK’s Extended Producer Responsibility for packaging (pEPR) programme, is to deliver critical updates for everyone in the packaging supply chain in two separate sessions during London Packaging Week 2026
Objects of desire: How packaging has become a cultural artefact
At London Packaging Week, Ico Hernandez explores how packaging has evolved from functional container to object of desire – creating standout, signalling identity and giving fans and collectors something tangible to participate in and belong to.
Packaging is where brands keep their promises
More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.
The outsider challenge: How FOLI broke the rules of condiment packaging
London Packaging Week meets FOLI founder Nohra Currie, the packaging outsider who turned a search for better salad dressing into one of the category’s most distinctive new brands. After calls to around 100 manufacturers, a bottle many said wouldn’t work, and a launch that has already secured a Harrods listing, her story makes a compelling case for challenging convention.
Every package has two lives
Why the packaging industry needs to understand the journey that begins after the bin.
Heinz is changing the way we squeeze ketchup
Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.
Fail to prepare, prepare to fail
Discover the latest packaging prototyping tools, technologies and services at London Packaging Week 2026, from 3D modelling and simulation to physical mock-ups and proofing.
London Packaging Week reveals 87 finalists for its 2026 Innovation Awards
From global luxury houses to household names, this year’s shortlist showcases the ideas, materials and engineering shaping the future of packaging across every sector.
The biggest threat to iconic packaging is often the people who own it
Ahead of London Packaging Week, Distinctive BAT’s Cathal Gillen explores why enduring brands are built by protecting distinctive assets, not constantly replacing them.