From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Etia: Redefining beauty for everyone
Born from a lived experience of blindness, Etia will reimagine beauty packaging as elegant, tactile, and truly inclusive for everyone.
Movopack: The Italian start-up rewriting the rules of packaging – and winning hearts at London Packaging Week
Movopack, the Italian start-up redefining e-commerce packaging, wins hearts at London Packaging Week with a circular, reusable Packaging-as-a-Service system.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
London Packaging Week Innovation Awards celebrate the year’s most bold, creative, and sustainable packaging
The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.
A celebration of packaging’s power – landmark London Packaging Week closes on a high
London Packaging Week 2025 closed on a high, uniting global brands, designers, and innovators for two days of inspiration, sustainability, and collaboration – celebrating the power and future of packaging.
15th annual London Packaging Week delivers packaging insights and innovative delights on blockbuster first day
The 15th annual London Packaging Week opened at Excel London, uniting industry leaders for two days of innovation, sustainability, and design inspiration.
A match made in paper: James Cropper x Nathan Ward
Ahead of an exclusive interactive workshop at London Packaging Week, artist Nathan Ward and James Cropper’s Marketing Communications Manager Jordan Scott discuss the unique, timeless power of paper and craftsmanship in the age of A.I and digital automation.
Environment Agency to Join Defra and PackUK at London Packaging Week 2025
The Environment Agency will have a drop-in clinic at Stand B56 in the Food & Consumer Pack, to spotlight its role in packaging regulation and environmental enforcement.
Falconer delivers creative carton solutions from concept to completion
Falconer creates sustainable, high-impact cartons from concept to completion, blending design, tech, and craftsmanship for premium brands.
What the world of sustainable packaging might look like in 2050
Discover how sustainable packaging will evolve by 2050 with insights from Aura’s Gillian Garside-Wight at London Packaging Week 2025.
Design for one, extend to many
Inside Microsoft’s mission to make packaging accessible for all.
Building a brand with guts – How Agua de Madre uses identity to cut through the crowd
With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.
Paper’s place in the pantheon of packaging
With the demand for sustainability showing no signs of slowing down and brands and retailers under increasing pressure to move away from plastics wherever possible, paper is firmly back in the spotlight as the darling of the packaging industry.