Beauty News
Discover news on current trends, insights, innovations and challenges in the beauty markets.

London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.

Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.

London Packaging Week 2026 brings blockbuster edition to a close with insight-packed final day
London Packaging Week 2026 has closed its doors for another year, but not before thousands of attendees enjoyed a blockbuster second day that included the Talking Rubbish podcast, a Women in Packaging networking event, and the renowned Innovation Awards ceremony.

Thousands flock to Excel London as London Packaging Week 2026 opens its doors
London Packaging Week 2026 officially begins, with the theme of Discovery acting as a beacon of inspiration and drawing together thousands of visitors from around the world. The first day demonstrated the power of in-person connection in a world of online meetings and AI chats.

London Packaging Week set for busiest edition yet as leading brands converge on the capital
M&S, Amazon, Diageo, L’Oréal, Harrods and Charlotte Tilbury will be joined by challenger and fast-growth names including Blank Street Coffee, TRIP and Oatly at Excel London this week, as London Packaging Week prepares for what is expected to be its busiest edition yet.

One week to go: Be first to discover what’s next at London Packaging Week 2026
From the first commercial Cool>Can and a UK premiere from Coca-Cola to a packaging brief tackled live and an exclusive James Cropper screening, London Packaging Week will give visitors an early look at what’s coming next, alongside critical updates on the next phase of EPR and the countdown to DRS.

PackUK delivers critical EPR updates at London Packaging Week 2026
PackUK, the official scheme administrator for the UK’s Extended Producer Responsibility for packaging (pEPR) programme, is to deliver critical updates for everyone in the packaging supply chain in two separate sessions during London Packaging Week 2026

Why the future of retail depends on making sustainability commercially irresistible
Selfridges’ Harri Lockett explains how circularity becomes commercially successful, why trust matters, and what luxury retail can teach the wider packaging industry.

Answers to the cosmetics industry’s packaging waste challenge
As sustainability moves from being a niche differentiator to a baseline expectation in the cosmetics industry, refillable packaging systems and solutions are providing a viable and valuable solution to the industry’s waste problem.

The age of proof
Why packaging, trust and product design are converging into one system of evidence.

Selling luxury? You need to sell the feeling first
Piera Toniolo, Global Head of Influencer Marketing at Dolce&Gabbana Beauty, argues that in luxury, the story is never decoration, it is the product.

Why luxury packaging has to earn its place
Luxury packaging is walking a tightrope. Consumers still demand theatre and storytelling, but they no longer accept the waste that often comes when indulging in creative excess. Sarah Sherring, Packaging Manager at Molton Brown, says every design decision must justify itself in an era where less is more.