Beauty News
Discover news on current trends, insights, innovations and challenges in the beauty markets.
Selling luxury? You need to sell the feeling first
Piera Toniolo, Global Head of Influencer Marketing at Dolce&Gabbana Beauty, argues that in luxury, the story is never decoration, it is the product.
Why luxury packaging has to earn its place
Luxury packaging is walking a tightrope. Consumers still demand theatre and storytelling, but they no longer accept the waste that often comes when indulging in creative excess. Sarah Sherring, Packaging Manager at Molton Brown, says every design decision must justify itself in an era where less is more.
From shock to solutions: Victoria Brownlie MBE on collaboration and circularity in a new era of beauty packaging
Change is a constant in any business. But some changes are easier to adapt to than others, and those working in the packaging industry know this better than most. Ahead of her appearance at London Packaging Week, Victoria Brownlie MBE, Chief Policy & Sustainability Officer at the British Beauty Council, discusses what the continuing wave of regulatory changes means for today’s beauty brands.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
L’Occitane marks 50 years with packaging-led brand refresh
The L’Occitane rebrand is using packaging to modernise its identity while preserving its heritage
Etia: Redefining beauty for everyone
Born from a lived experience of blindness, Etia will reimagine beauty packaging as elegant, tactile, and truly inclusive for everyone.
Why perception now defines packaging innovation as much as precision
Carla Rae, Senior Procurement Manager at PZ Cussons, shares her insights on packaging innovation and her role as a judge for the London Packaging Week Innovation Awards.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Advent calendars: Festive favourite or sustainability challenge?
Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?