Drinks News
Discover news on current trends, insights, innovations and challenges in the drinks markets.
Expanding the lens of drinks design
Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.
Alex Center: Branding in the age of everything looking good
Alex Center, founder of Brooklyn-based branding studio CENTER, reflects on a career shaped by Coca-Cola, cultural branding, and the evolution of identity-led design, ahead of his appearance at London Packaging Week 2026.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Towards the world’s first Dry Molded Fiber bottle
London Packaging Week 2025 Innovation Awards spotlighted how PA Consulting, PulPac and Diageo are redefining fibre packaging proving bottles can now join bags, boxes and cartons in viable fibre-based formats.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
Building a brand with guts – How Agua de Madre uses identity to cut through the crowd
With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.
Driving forward: Why packaging needs to delicately balance sustainability, beauty and user experience
Michelle Atkinson, Sustainable Solutions – Breakthrough Innovation, at global premium spirit powerhouse Diageo, shares insight from the judging panel at the London Packaging Week Innovation Awards