‘World’s first’ beer deodorant launched by Fussy and Brewdog
The roll-on features scent notes of hops and tropical fruits similar to the BrewDog’s hero IPA drink
Packaging Design for Sustainability: Overcoming Challenges and Fostering Collaboration
In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.
The changing definition of good packaging design
Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.
A Booming Industry Exploding with Innovation
Packaging Innovations NEC was the catalyst for an impressive display of the latest innovations to light up the packaging industry.
The McDonald’s approach to packaging sustainability
McDonald’s cutting-edge reusable packaging system has captured widespread attention, with a number of commentators highlighting it as a model of responsible consumption and waste reduction.
Pepsico redesigns branding for 7UP
Pepsico has announced that 7UP has refreshed its brand identity and packaging.
Sirane announces ‘world first’ ovenable packaging printed with water-based inks
Sirane has released a range of ovenable films and pouches printed with water-based inks in a reported first for the packaging industry.
THE BEAUTY BRANDS, PRODUCTS, AND INFLUENCERS THAT RULED 2022
Insight into the world’s hottest beauty brands based on social engagement, Google searches, and social media following.
Future of Packaging Report 2022
Adam Ryan, Head of Pentawards and Creative Director, Packaging Portfolio, Easyfairs, and Naomi Stewart, Marketing Manager, Easyfairs, reflect on the latest developments in packaging design
Paper bottle pioneers launch bespoke filling service to help global drinks brands decarbonise
Italian wine producer Cantina Goccia announces new dedicated filling service for paper bottles to help other drinks brands decarbonise their wine bottles by 84%
Coca-Cola adds NaviLens coding to packs to help visually impaired shoppers
A new Christmas on-pack promotion from Coca-Cola will feature the NaviLens app to help blind and partially sighted consumers.
Knoll Packaging Sets New Industry Standard
For over 35 Years, Knoll Packaging has continued to deliver the highest level of innovation, technical expertise, and quality in luxury packaging.
London Packaging Week Welcomes Pentawards
London Packaging Week will welcome Pentawards allowing visitors to discover world-class concepts and learn from design pioneers.
Circular economy and interactive engagement within the cosmetics industry
The visible shift in cosmetics packaging and focus on consumer-product interaction
SPEAKER SPOTLIGHT – CATHERINE CONWAY
Get to know Catherine in 60 seconds with the four questions below, addressing Catherine’s personal opinions on the causes, challenges and solutions around reuse
Frugalpac and Greenall’s carbon-cutting potential: paper bottles
The paper-based Frugal bottle will reportedly reduce Greenall’s The Original Dry Gin’s carbon footprint by up to 84%
New range of self-adhesive papers from Fedrigoni
Fedrigoni launches new range of premium papers, made from 100% recycled fibres.
Flexi-Hex: from surfboards to wines, spirits and beauty packaging
Flexi-Hex has a mission to ban plastics from packaging with its paper-based e-commerce and gifting solutions that combine functionality and aesthetics.