Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Paper’s renaissance: Walking the tightrope of sustainability and innovation
At London Packaging Week, industry leaders are showcasing the balance between innovation and sustainability, as paper-based solutions undergo a renaissance in the world of packaging. We checked in with experts from across the value chain to explore this transformative shift.
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with registration now open for the capital’s premier event for packaging innovation and design across the luxury, beauty, premium drinks and FMCG markets.
Emergency changes to EPR legislation announced by DEFRA
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
Government appoints operator to oversee deposit return schemes across UK
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
London Packaging Week Innovation Awards deadline extended to May 2
The deadline for the 2025 London Packaging Week Innovation Awards has been extended to May 2, offering packaging professionals and brands an extra opportunity to refine their entries for one of the industry’s most prestigious accolades.
Redesigning for the Future: Rethinking Packaging for a Sustainable World
Miguel Arevalo, Google Packaging Sustainability Lead, discusses the company’s forward-thinking approach to sustainable packaging at Packaging Innovations & Empack 2025.
Unilever invests in refillable innovation with acquisition of Wild: What it means for the future of sustainable packaging
Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.
Innovating for inclusion: How AI and accessible design are shaping the future
Microsoft’s enduring commitment to accessibility spans more than three decades, from early features in Windows 95 to contemporary AI-driven innovations, continually guided by insights from individuals with disabilities.
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
The hidden revolution: How AI and collaboration are transforming packaging and supply chains
Tey Bannerman, who leads McKinsey’s AI-driven customer experience and hyper-personalisation work, explores how AI is quietly transforming packaging, supply chains, and innovation.