Luxury 4 - London Packaging Week

Mulberry founder and icon Roger Saul to headline London Packaging Week

From handbags to sustainable farming, the incredible journey of Brit-chic fashion brand Mulberry – and beyond!

London packaging Week Speaker Story: Roger Saul, Founder of Mulberry

From Fashion to Farming: The Mulberry founder’s fascinating journey from handbags to Spelt. Meet the man behind one of the most quintessentially British fashion brands of the 20th Century, and catch up with the entrepreneur’s new passion in life.

Packaging Design for Sustainability: Overcoming Challenges and Fostering Collaboration

In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.

The changing definition of good packaging design

Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.

London Packaging Week 2023 speaker Spotlight: Roger Saul & son Cameron Saul marry luxury and contemporary aesthetics with long-running ethical brand BOTTLETOP.

THE STORY BEHIND BOTTLETOP’S BEAUTIFUL BAGS:

Guerlain calls for action to mark World Bee Day

Guerlain Collaborates with Artist Céline Cléron to Highlight Bee Conservation on World Bee Day

Getting Luxury Branding And Design Right With Greywolf Graphics

With the intense competition in the luxury market, it is crucial to employ a strategic approach to effectively establish your brand and achieve success.

James Cropper links with Rissmann on luxury paper bags

Papermaker James Cropper has created a carrier bag in association with luxury packaging specialist Rissmann.

Canopy’s Nicole Rycroft: fiber industry in need of “bold environmental change”

Replacing plastic packaging in favor of fiber-based alternatives is putting pressure on the world’s endangered forests

Gucci to launch hub for circular luxury in Italy

Gucci has revealed plans to establish a circular luxury hub in Italy, with the goal of encouraging the adoption of circular practices across the fashion industry in the region.

Guerlain celebrates The Art of Happiness with Maison Matisse

The French luxury brand Guerlain, which is part of LVMH, has added a unique addition to its Exceptional Creations line with the launch of the limited edition Bee Bottle. This exquisite piece was crafted in collaboration with Maison Matisse and features intricate hand-painted details by the talented artist, Astrid de Chaillé.