Beauty News
Discover news on current trends, insights, innovations and challenges in the beauty markets.

London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.

Breakout Beauty UK: Why packaging matters more than ever for beauty start-ups
With the UK beauty industry thriving, new brands are launching fast. But getting from a product to a brand is a huge leap – and packaging is often the bridge. As the Co-founder and architect of accelerator platform Breakout Beauty UK, Paul Finch knows better than most that smart packaging can make the difference between being shelved and being shoppable.

Taking Brands from Concept to Production at London Packaging Week 2025
The BCMPA, the association for contract manufacturing, packing, fulfilment and logistics, is heading to London Packaging Week 2025.

BECOME: The inside story on how Bentley and Carré Basset redefined luxury fragrance for a new era
London Packaging Week hears from the creative minds behind the design of Bentley’s new fragrance, BECOME, a bold redefinition of luxury through timeless elegance, sustainable innovation, and a journey of self-discovery.

Breakout Beauty UK: Accelerating the next generation of British beauty brands
With support from Boots, TikTok Shop, the British Beauty Council, and Venrex, the Breakout Beauty UK offers a rare opportunity for emerging brands to scale rapidly and gain national visibility.

Behind the Liberty magic: The quiet art of packaging luxury and sustainability
Ian Hunt, Director of Customer Services and Procurement at Liberty, reveals how thoughtful packaging balances luxury and sustainability, and why the brand is gearing up for London Packaging Week 2025.

From function to feeling: The new language of sustainable beauty packaging
Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage.

Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.

Unilever invests in refillable innovation with acquisition of Wild: What it means for the future of sustainable packaging
Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.

Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.

Innovative Glass Bottle Features Airless Refill and Pouch for Luxury Cosmetics
An exciting new development in luxury cosmetics packaging has emerged with the introduction of a glass bottle that combines an airless refill system with a pouch.

Innovative Wood Fibre-Based Packaging for Period Products
Meadows Daisy has secured people’s choice and judge’s favourite in the exhibitor Innovation Gallery at London Packaging Week 2024.