Game, Set and Matcha! How the Matcha drinks’ visionary creators are taking the drinks industry by storm
After three ambitious best friends bagged five offers from the Dragons’ Den millionaires, we ask LPW headliner and PerfectTed co-founder Marisa Poster what success tastes like.
Interview with Olaf Van Gerwen – Creative Director and brand
London Packaging Week recently had the pleasure of speaking with Olaf van Gerwen, Founder and Global Creative Director at Chuck Studios.
Too much, too little, too late
Naomi Stewart examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
Champagne Lanson releases limited edition Wimbledon gift boxes
Champagne Lanson marks its 46th anniversary in collaboration with Wimbledon by introducing limited edition gift boxes for its esteemed Le Black Label Brut and Le Rosé cuvées
Absolut unveils limited edition bottle for Tomorrowland festival
Absolut is launching its third annual limited-edition bottle to as part of its collaboration with the electronic music festival Tomorrowland in Belgium.
FMCG News – Coca-Cola and Riot Games Team Up for a Night of Fun!
Riot Games, the developer behind League of Legends, joined forces with Coca-Cola to create the latest exclusive drop of Coca-Cola Creations
Meet Generation Alpha, your new top priority
Naomi Stewart, Marketing Manager at Easyfairs, considers whether when we’re born determines our attitudes towards product packaging and why we should get out there and design for Generation Alpha now!
The Future of Retail Packaging Looks Like Value
An Interview with Tessa Stuart, shopper stalker, author and market research expert
Packaging Design for Sustainability: Overcoming Challenges and Fostering Collaboration
In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.
The changing definition of good packaging design
Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.
FMCG News – Breezer launches a refreshed global brand identity
Bacardi’s ready to drink (RTD) brand Breezer collaborates with London design agency Knockout for a game-changing visual overhaul.
Guerlain calls for action to mark World Bee Day
Guerlain Collaborates with Artist Céline Cléron to Highlight Bee Conservation on World Bee Day
A Booming Industry Exploding with Innovation
Packaging Innovations NEC was the catalyst for an impressive display of the latest innovations to light up the packaging industry.
Everything old is new again
How nostalgic packaging came to be and why we’re so eager to indulge.
Fortune favours the brave in the alc-bev sector
Whether your brand screams liquid intelligence or harbours frothy appeal, its taste will linger much more pleasurably on the palate when its packaging hits the spot.
Connecting the dots: Contextual design is essential for digital engagement, says SharpEnd CEO
Packaging industry players are more aware than ever of the power of connected technologies like QR codes, near-field communication (NFC) and augmented reality (AR). However, many companies joining the fray are approaching it in the wrong way, according to SharpEnd CEO Cameron Worth.
Coachbuilt teams with Rolls-Royce for 30-year-old blended Scotch
The new Scotch whisky brand, Coachbuilt, has teamed up with Rolls-Royce London to produce a premium, co-branded limited edition, highlighting the craftsmanship and luxury associated with both companies.
Maison Guerlain Unveils Nadine Kanso’s ‘Rêve d’Amour’ to Mark 170th Anniversary of Iconic Bee Bottle
Guerlain asked Lebanese designer Nadine Kanso to give a modern twist to the iconic Bee bottle, infusing the art of perfumery with contemporary jewelry.