Tad Greenough, the Global Creative Director at The Absolut Company, enthusiastically shared his thoughts on the exciting collaboration between Absolut Vodka and Tomorrowland. Both brands strongly believe in the power of unity over division and have always strived to bring people together. 

The newly unveiled 2023 Absolut bottle design draws inspiration from the captivating world of pyrotechnics, adding an extra spark of excitement. What makes this bottle truly unique is the inclusion of a QR code on its medallion, unlocking a world of possibilities for consumers in Belgium, the Netherlands, Luxembourg, and Malta. By participating in the Absolut Drop It Challenge, they have the chance to win an exclusive Tomorrowland festival package, promising an unforgettable experience from July 21st to July 23rd. This partnership not only guarantees a safe and inclusive environment but also showcases Absolut’s dedication to creating memorable moments for their cherished collectors.