“Breezer had been enjoying great popularity in markets like India, Scandinavia, South Africa and Canada,” comments Dominic Burke, Founder and Creative Director at Knockout. “The brand saw an opportunity to showcase a visual confidence that more powerfully established it as a stand-alone player in the category that it had helped to pioneer. This rebrand amplifies that legacy, giving Breezer the iconic assets to demonstrate its authority in the RTD category.”