FMCG News – Breezer launches a refreshed global brand identity
- June 1, 2023
- Spirits Business
Bacardi’s ready to drink (RTD) brand Breezer collaborates with London design agency Knockout for a game-changing visual overhaul.
“Breezer had been enjoying great popularity in markets like India, Scandinavia, South Africa and Canada,” comments Dominic Burke, Founder and Creative Director at Knockout. “The brand saw an opportunity to showcase a visual confidence that more powerfully established it as a stand-alone player in the category that it had helped to pioneer. This rebrand amplifies that legacy, giving Breezer the iconic assets to demonstrate its authority in the RTD category.”
To reflect its rich heritage, Knockout design agency introduces a fresh crown icon for Breezer, symbolizing the brand’s legacy. The crown, designed with a playful touch, resonates with spontaneous and fun-loving modern consumers. Additionally, the revamped wordmark exudes balance and contemporary appeal, with rays of sunshine emanating from behind, bringing the essence of daytime refreshment to life.
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Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.