Inside FMCG packaging’s real engine room: PZ Cussons’ Mark Browne on scale, speed and the illusion of ‘simple’ innovation
Mark Browne, European Packaging Development Leader at PZ Cussons, explores the real-world pressures shaping FMCG packaging innovation and will take to the stage at London Packaging Week 2026 in London.
Entries Now Open for the RECOUP Awards 2026
Entries are now open for the RECOUP Awards 2026, celebrating the organisations, partnerships, and innovations leading the way in plastics resource efficiency, recycling, and circularity.
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Disney’s plastic-free packaging: why design was the biggest challenge
Disney’s plastic-free toy packaging shows presentation is a key challenge for brands
Tesco explores barcode-free packaging in ‘next generation’ retail trial
Tesco trials barcode-free packaging as digital codes reshape retail experience
L’Occitane marks 50 years with packaging-led brand refresh
The L’Occitane rebrand is using packaging to modernise its identity while preserving its heritage
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Advent calendars: Festive favourite or sustainability challenge?
Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
Building a brand with guts – How Agua de Madre uses identity to cut through the crowd
With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.
London Packaging Week puts finishing touches on record-breaking conference agenda
Organisers have expanded the speaker line-up beyond the 85-mark for the first time, creating what they believe will be the most ambitious and impactful programme in the event’s 15-year history.
London Packaging Week reveals key market trends shaping the future of global packaging
As London Packaging Week marks its 15th anniversary, new Smithers research reveals how e-commerce, sustainability, and innovation are reshaping the $1.4 trillion global packaging industry.
Designing value beyond the pack
ARD’s Jane Struk on premiumisation, connected experiences, and why London Packaging Week matters more than ever.
Taking Brands from Concept to Production at London Packaging Week 2025
The BCMPA, the association for contract manufacturing, packing, fulfilment and logistics, is heading to London Packaging Week 2025.
Harnessing magic and logic to transform packaging experiences
Sun Branding’s Claire Hoe and Andy Johnson reveal how the fusion of magic and logic is redefining packaging to create authentic, emotional connections with consumers.