The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025

The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be

Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week

London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026

The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Advent calendars: Festive favourite or sustainability challenge?

Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?
London Packaging Week 2025 welcomes record visitor growth

London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
Building a brand with guts – How Agua de Madre uses identity to cut through the crowd

With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.
London Packaging Week puts finishing touches on record-breaking conference agenda

Organisers have expanded the speaker line-up beyond the 85-mark for the first time, creating what they believe will be the most ambitious and impactful programme in the event’s 15-year history.
London Packaging Week reveals key market trends shaping the future of global packaging

As London Packaging Week marks its 15th anniversary, new Smithers research reveals how e-commerce, sustainability, and innovation are reshaping the $1.4 trillion global packaging industry.
Designing value beyond the pack

ARD’s Jane Struk on premiumisation, connected experiences, and why London Packaging Week matters more than ever.
Taking Brands from Concept to Production at London Packaging Week 2025

The BCMPA, the association for contract manufacturing, packing, fulfilment and logistics, is heading to London Packaging Week 2025.
Harnessing magic and logic to transform packaging experiences

Sun Branding’s Claire Hoe and Andy Johnson reveal how the fusion of magic and logic is redefining packaging to create authentic, emotional connections with consumers.
Touch, taste, tell: How snacks tell their story through design

From first touch to final bite, innovative packaging is transforming snacks into experiences that engage the senses, conscience, and heart – a theme explored at London Packaging Week 2025.
Finishing the job: How the UK Packaging Pact is turning circular ambition into reality

Sebastian Munden, Chair at WRAP and former Unilever UK & Ireland CEO, will share latest insights on scaling reuse and refill during a panel at London Packaging Week, exploring how the UK Packaging Pact will drive circular change across industries.
Is old becoming new again? How your brand can optimise nostalgia:

FMCG brands tend to be present in life’s most emotionally significant events: as pillars of our childhoods, family dinners, and parties with friends. They are woven into everyday routines and relationships, building lasting emotional credibility. The key market leaders already know this.
BrandMe marks Encona’s 50th with fresh limited‑edition look

On 23 June 2025, BrandMe partnered with Grace Foods UK to revamp Encona’s packaging in celebration of its 50th anniversary mark.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic

Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Paper’s renaissance: Walking the tightrope of sustainability and innovation

At London Packaging Week, industry leaders are showcasing the balance between innovation and sustainability, as paper-based solutions undergo a renaissance in the world of packaging. We checked in with experts from across the value chain to explore this transformative shift.