Hot topics
Discover news and reports on current trends and challenges in the luxury, beauty, drinks and FMCG market
Innovation
Meet Generation Alpha, your new top priority
Naomi Stewart, Marketing Manager at Easyfairs, considers whether when we’re born determines our attitudes towards product packaging and why we should get out there and design for Generation Alpha now!
The Future of Retail Packaging Looks Like Value
An Interview with Tessa Stuart, shopper stalker, author and market research expert
‘World’s first’ beer deodorant launched by Fussy and Brewdog
The roll-on features scent notes of hops and tropical fruits similar to the BrewDog’s hero IPA drink
Packaging Design for Sustainability: Overcoming Challenges and Fostering Collaboration
In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.
The changing definition of good packaging design
Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.
A Booming Industry Exploding with Innovation
Packaging Innovations NEC was the catalyst for an impressive display of the latest innovations to light up the packaging industry.
The McDonald’s approach to packaging sustainability
McDonald’s cutting-edge reusable packaging system has captured widespread attention, with a number of commentators highlighting it as a model of responsible consumption and waste reduction.
Pepsico redesigns branding for 7UP
Pepsico has announced that 7UP has refreshed its brand identity and packaging.
Sirane announces ‘world first’ ovenable packaging printed with water-based inks
Sirane has released a range of ovenable films and pouches printed with water-based inks in a reported first for the packaging industry.
THE BEAUTY BRANDS, PRODUCTS, AND INFLUENCERS THAT RULED 2022
Insight into the world’s hottest beauty brands based on social engagement, Google searches, and social media following.
Future of Packaging Report 2022
Adam Ryan, Head of Pentawards and Creative Director, Packaging Portfolio, Easyfairs, and Naomi Stewart, Marketing Manager, Easyfairs, reflect on the latest developments in packaging design
Paper bottle pioneers launch bespoke filling service to help global drinks brands decarbonise
Italian wine producer Cantina Goccia announces new dedicated filling service for paper bottles to help other drinks brands decarbonise their wine bottles by 84%
