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Innovation
Global design and sustainability leaders to headline London Packaging Week 2025
London Packaging Week returns to the capital on 15 & 16 October 2025 to celebrate its 15th anniversary with a future-focused programme and a standout speaker lineup featuring globally recognised brands, disruptive innovators, and leading organisations.
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
The vivid rebellion: Maximalism’s return in a sea of sameness
This article is part of a series exploring key industry trends, brought to you by the Easyfairs Packaging Council – the expert advisory board behind London Packaging Week.
From function to feeling: The new language of sustainable beauty packaging
Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage.
Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.
M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Paper’s renaissance: Walking the tightrope of sustainability and innovation
At London Packaging Week, industry leaders are showcasing the balance between innovation and sustainability, as paper-based solutions undergo a renaissance in the world of packaging. We checked in with experts from across the value chain to explore this transformative shift.