News and Insight
Discover what’s new in the beauty, beverage, food, FMCG, retail and luxury packaging community.
Top headlines from London Packaging Week
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Luxury & Fashion news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Fortnum & Mason: Craft, collaboration, and the timeless art of the hamper
At London Packaging Week, Fortnum & Mason reflects on nearly three centuries of craftsmanship, collaboration, and the careful choreography behind its iconic hampers.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
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Beauty news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Etia: Redefining beauty for everyone
Born from a lived experience of blindness, Etia will reimagine beauty packaging as elegant, tactile, and truly inclusive for everyone.
Why perception now defines packaging innovation as much as precision
Carla Rae, Senior Procurement Manager at PZ Cussons, shares her insights on packaging innovation and her role as a judge for the London Packaging Week Innovation Awards.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
Drinks news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Towards the world’s first Dry Molded Fiber bottle
London Packaging Week 2025 Innovation Awards spotlighted how PA Consulting, PulPac and Diageo are redefining fibre packaging proving bottles can now join bags, boxes and cartons in viable fibre-based formats.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
FMCG news
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
The magic behind a great pack: Insights from the London Packaging Week Innovation Awards 2025
The 2025 Innovation Awards revealed the creativity, craft, and magic behind great packaging, with entries for 2026 open until 24 April.
Pushing the definition of what packaging can be
Innovations drive the packaging industry, from unexpected formats and functions to sustainable, circular materials. Industry leaders on the cutting edge are shaping the future of packaging.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
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Hot topics
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Sustainability
Movopack: The Italian start-up rewriting the rules of packaging – and winning hearts at London Packaging Week
Movopack, the Italian start-up redefining e-commerce packaging, wins hearts at London Packaging Week with a circular, reusable Packaging-as-a-Service system.
Advent calendars: Festive favourite or sustainability challenge?
Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?
Amcor champions circular recycling in Danish food packaging initiative
Global packaging innovator Amcor has taken a bold step towards a sustainable future by supporting a groundbreaking circular recycling project in Denmark. This initiative aims to close the loop on food packaging waste, ensuring that valuable materials remain in circulation rather than ending up in landfill.
Leadership change at PackUK as Margaret Bates departs for DEFRA role
Michelle Atkinson, Sustainable Solutions – Breakthrough Innovation, at global premium spirit powerhouse Diageo, shares insight from the judging panel at the London Packaging Week Innovation Awards
Championing fibre-based innovation in the face of packaging Extended Producer Responsibility (pEPR)
Colpac and Sabert’s Talia Goldman explores how regulation, innovation and consumer engagement are shaping packaging’s future, and why collaboration at London Packaging Week 2025 is key to driving meaningful sustainability progress.
Final EPR fees confirmed: £2bn scheme launches
PackUK has shared the final fees suppliers and retailers will have to pay for their different packaging materials and packaging waste as part of the extended producer responsibility (EPR) scheme.
Arno Melchior on the packaging blind spot that’s costing brands money
We hear from retired Reckitt packaging director Arno Melchior on why digitalisation is the key to surviving the next wave of EPR regulation.
How to recycle your beauty empties with the British Beauty Council: A guide to UK’s take-back schemes and initiatives
As part of its industry-wide campaign, The Great British Beauty Clean Up, launched in March 2025, the British Beauty Council highlights the growing number of beauty recycling points available across the UK.
Embracing Sustainability: How Brands Are Responding to Eco-Conscious Consumer Demands
As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
ROCOL Launches Sustainable Packaging Upgrade for Scrubs
ROCOL has introduced a new, more sustainable packaging design for its Scrubs® Hand Wipes, reducing environmental impact while maintaining product performance.
Innovation
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Towards the world’s first Dry Molded Fiber bottle
London Packaging Week 2025 Innovation Awards spotlighted how PA Consulting, PulPac and Diageo are redefining fibre packaging proving bottles can now join bags, boxes and cartons in viable fibre-based formats.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
London Packaging Week Innovation Awards celebrate the year’s most bold, creative, and sustainable packaging
The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.
A celebration of packaging’s power – landmark London Packaging Week closes on a high
London Packaging Week 2025 closed on a high, uniting global brands, designers, and innovators for two days of inspiration, sustainability, and collaboration – celebrating the power and future of packaging.
15th annual London Packaging Week delivers packaging insights and innovative delights on blockbuster first day
The 15th annual London Packaging Week opened at Excel London, uniting industry leaders for two days of innovation, sustainability, and design inspiration.
Environment Agency to Join Defra and PackUK at London Packaging Week 2025
The Environment Agency will have a drop-in clinic at Stand B56 in the Food & Consumer Pack, to spotlight its role in packaging regulation and environmental enforcement.
Falconer delivers creative carton solutions from concept to completion
Falconer creates sustainable, high-impact cartons from concept to completion, blending design, tech, and craftsmanship for premium brands.
What the world of sustainable packaging might look like in 2050
Discover how sustainable packaging will evolve by 2050 with insights from Aura’s Gillian Garside-Wight at London Packaging Week 2025.
Design for one, extend to many
Inside Microsoft’s mission to make packaging accessible for all.
Design
Global brands drive surge in entries as London Packaging Week Innovation Awards extends deadline to 11 May
Deadline extended for the London Packaging Week Innovation Awards following strong demand from leading global brands and a continued influx of entries across luxury, beauty, food and drinks.
Nothing about us without us: Kevin Marshall of Microsoft on levelling up inclusive packaging with collaborative design
From Xbox to Surface, Kevin Marshall shares how Microsoft rethought packaging accessibility and why unboxing experiences can either empower users or quietly shut them out.
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.
Bravery, trust, and the art of award-winning packaging
Behind every celebrated pack lies a challenging journey. The Hendrick’s Gin Whimsical Watering Can, a winner at the London Packaging Week Innovation Awards, proves that when brands dare to be brave, the results can be extraordinary.
Industry leaders join Innovation Awards 2026 judging panel at London Packaging Week
London Packaging Week welcomes a new group of industry-leading judges for the 2026 Innovation Awards, setting the stage for the year’s most creative and sustainable packaging entries
London Packaging Week opens entries for Innovation Awards 2026
The Innovation Awards 2026 return to London Packaging Week, celebrating the boldest, most disruptive packaging designs shaping the future.
Movopack: The Italian start-up rewriting the rules of packaging – and winning hearts at London Packaging Week
Movopack, the Italian start-up redefining e-commerce packaging, wins hearts at London Packaging Week with a circular, reusable Packaging-as-a-Service system.
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
London Packaging Week Innovation Awards celebrate the year’s most bold, creative, and sustainable packaging
The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.
A celebration of packaging’s power – landmark London Packaging Week closes on a high
London Packaging Week 2025 closed on a high, uniting global brands, designers, and innovators for two days of inspiration, sustainability, and collaboration – celebrating the power and future of packaging.
15th annual London Packaging Week delivers packaging insights and innovative delights on blockbuster first day
The 15th annual London Packaging Week opened at Excel London, uniting industry leaders for two days of innovation, sustainability, and design inspiration.