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Discover what’s new in the luxury, beauty, beverage and FMCG packaging community.
Harnessing magic and logic to transform packaging experiences
Sun Branding’s Claire Hoe and Andy Johnson reveal how the fusion of magic and logic is redefining packaging to create authentic, emotional connections with consumers.
Touch, taste, tell: How snacks tell their story through design
From first touch to final bite, innovative packaging is transforming snacks into experiences that engage the senses, conscience, and heart – a theme explored at London Packaging Week 2025.
Finishing the job: How the UK Packaging Pact is turning circular ambition into reality
Sebastian Munden, Chair at WRAP and former Unilever UK & Ireland CEO, will share latest insights on scaling reuse and refill during a panel at London Packaging Week, exploring how the UK Packaging Pact will drive circular change across industries.
BECOME: The inside story on how Bentley and Carré Basset redefined luxury fragrance for a new era
London Packaging Week hears from the creative minds behind the design of Bentley’s new fragrance, BECOME, a bold redefinition of luxury through timeless elegance, sustainable innovation, and a journey of self-discovery.
Breakout Beauty UK: Accelerating the next generation of British beauty brands
With support from Boots, TikTok Shop, the British Beauty Council, and Venrex, the Breakout Beauty UK offers a rare opportunity for emerging brands to scale rapidly and gain national visibility.
From vision to reality: Packaging’s journey towards purpose and timelessness
Vincent Villéger, a leading packaging designer and regular at London Packaging Week, explores how packaging is becoming smarter, sustainable and more purposeful.
Future Tense: Designing for 2035 and beyond
London Packaging Week catches up with Sarah Mwathunga, Strategic Lead for Beauty Futures at Design Bridge and Partners, to explore the emotional, cultural, and environmental forces set to reshape consumer experiences over the next decade.
Are glass bottles worse than plastic?
A new study by France’s food safety agency (ANSES) reveals that drinks in glass bottles contain significantly more microplastics than those in plastic or metal packaging.
Is old becoming new again? How your brand can optimise nostalgia:
FMCG brands tend to be present in life’s most emotionally significant events: as pillars of our childhoods, family dinners, and parties with friends. They are woven into everyday routines and relationships, building lasting emotional credibility. The key market leaders already know this.
How packaging laws are reshaping premium experiences
Packaging has become a powerful driver of consumer choice and brand loyalty, encouraging premium brands to deliver experiences that combine luxury with sustainability.
Message in a bottle – Ciaran Dickson of Frugalpac on the world’s first paper wine and spirits bottle
Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape.
The new face of luxury: Smart, sustainable, and story-driven
Amy Nelson-Bennett, CEO of Positive Luxury and a speaker at the upcoming London Packaging Week 2025 exhibition, explores how the packaging industry must evolve to meet the changing expectations of modern luxury consumers – and why that shift presents an opportunity, not a compromise.