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Discover what’s new in the luxury, beauty, beverage and FMCG packaging community.
Handcrafted leather jewellery packaging: more than a box – creating luxury experiences that last
Discover handcrafted luxury jewellery packaging from The Jeweller’s Box Company, offering bespoke leather boxes and premium stock collections for jewellery brands.
Selling luxury? You need to sell the feeling first
Piera Toniolo, Global Head of Influencer Marketing at Dolce&Gabbana Beauty, argues that in luxury, the story is never decoration, it is the product.
Why luxury packaging has to earn its place
Luxury packaging is walking a tightrope. Consumers still demand theatre and storytelling, but they no longer accept the waste that often comes when indulging in creative excess. Sarah Sherring, Packaging Manager at Molton Brown, says every design decision must justify itself in an era where less is more.
From shock to solutions: Victoria Brownlie MBE on collaboration and circularity in a new era of beauty packaging
Change is a constant in any business. But some changes are easier to adapt to than others, and those working in the packaging industry know this better than most. Ahead of her appearance at London Packaging Week, Victoria Brownlie MBE, Chief Policy & Sustainability Officer at the British Beauty Council, discusses what the continuing wave of regulatory changes means for today’s beauty brands.
When the World becomes a shared broadcast
London Packaging Week convenes industry leaders from Butterfly Cannon, Bulletproof, Pentawards and beyond to explore why brands that endure during global cultural moments are those that contribute to culture rather than sponsor it.
Value, rewritten: How perception becomes premium
As the packaging industry prepares for London Packaging Week 2026, conversations are increasingly shifting from how packaging looks to what actually creates value. Across luxury, beauty, drinks and FMCG, perception is shifting from signals alone to trust, experience and proof.
Inside the emotional engineering of spirits innovation
London Packaging Week Innovation Awards judge Simon Elmer explores how heritage, design and commercial reality quietly collide in modern spirits.
The return of the grown-up soft drink
Soft drinks have become louder in function and nostalgia, but a quieter movement is returning them to atmosphere, memory, and meaning.
Inside FMCG packaging’s real engine room: PZ Cussons’ Mark Browne on scale, speed and the illusion of ‘simple’ innovation
Mark Browne, European Packaging Development Leader at PZ Cussons, explores the real-world pressures shaping FMCG packaging innovation and will take to the stage at London Packaging Week 2026 in London.
Entries Now Open for the RECOUP Awards 2026
Entries are now open for the RECOUP Awards 2026, celebrating the organisations, partnerships, and innovations leading the way in plastics resource efficiency, recycling, and circularity.
Where design meets accountability
Packaging is no longer judged by appearance or efficiency, but by its measurable impact across systems, where design, regulation and commercial consequence now converge, says Sema Tezel Basbug, Head of Marketing at London Packaging Week.
Expanding the lens of drinks design
Graeme Offord’s view of drinks design is shaped by global movement and market context, reflected in his work at Denomination and echoed at London Packaging Week, where global voices in packaging, branding and retail come together to examine how brands are built, expressed and experienced.