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Discover what’s new in the luxury, beauty, beverage and FMCG packaging community.

Packaging is where brands keep their promises
More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.

The outsider challenge: How FOLI broke the rules of condiment packaging
London Packaging Week meets FOLI founder Nohra Currie, the packaging outsider who turned a search for better salad dressing into one of the category’s most distinctive new brands. After calls to around 100 manufacturers, a bottle many said wouldn’t work, and a launch that has already secured a Harrods listing, her story makes a compelling case for challenging convention.

Every package has two lives
Why the packaging industry needs to understand the journey that begins after the bin.

Heinz is changing the way we squeeze ketchup
Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.

London Packaging Week 2026: Discover the ideas, craftsmanship and creativity shaping the future of luxury packaging
Explore the ideas, craftsmanship and innovations shaping luxury packaging at London Packaging Week 2026. Meet 220+ exhibitors, hear from 90+ expert speakers and connect with the world’s leading luxury brands.

How fine food and beverage packaging is being redefined
Fine food and beverage packaging is being re-engineered from the inside out, driven by the latest material science, smart solutions, and substantiated sustainability.

Why the future of retail depends on making sustainability commercially irresistible
Selfridges’ Harri Lockett explains how circularity becomes commercially successful, why trust matters, and what luxury retail can teach the wider packaging industry.

The biggest threat to iconic packaging is often the people who own it
Ahead of London Packaging Week, Distinctive BAT’s Cathal Gillen explores why enduring brands are built by protecting distinctive assets, not constantly replacing them.

Answers to the cosmetics industry’s packaging waste challenge
As sustainability moves from being a niche differentiator to a baseline expectation in the cosmetics industry, refillable packaging systems and solutions are providing a viable and valuable solution to the industry’s waste problem.

Packaging design shapes future EPR costs
Extended Producer Responsibility (pEPR) has moved from being a future regulatory requirement to an active business cost for UK food and drink producers. With invoices now being issued and further reporting deadlines approaching throughout 2026, packaging decisions are becoming increasingly important not only for sustainability but also for managing compliance costs.

The age of proof
Why packaging, trust and product design are converging into one system of evidence.

Beyond the template: how M&S is giving own-brand packaging more personality
By moving beyond rigid category templates, M&S Food is showing how own-brand packaging can build desire, communicate product truth and turn the supermarket shelf into a more expressive brand environment.