Drinks News
Discover news on current trends, insights, innovations and challenges in the drinks markets.

London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.

Building a brand with guts – How Agua de Madre uses identity to cut through the crowd
With London Packaging Week 2025 just around the corner, Leon Pullin, Managing Director at gut health brand Agua de Madre, explains how design, identity, and values are stitched together to help the brand stand out in a saturated drinks market.

Driving forward: Why packaging needs to delicately balance sustainability, beauty and user experience
Michelle Atkinson, Sustainable Solutions – Breakthrough Innovation, at global premium spirit powerhouse Diageo, shares insight from the judging panel at the London Packaging Week Innovation Awards

Designing value beyond the pack
ARD’s Jane Struk on premiumisation, connected experiences, and why London Packaging Week matters more than ever.

Are glass bottles worse than plastic?
A new study by France’s food safety agency (ANSES) reveals that drinks in glass bottles contain significantly more microplastics than those in plastic or metal packaging.

Message in a bottle – Ciaran Dickson of Frugalpac on the world’s first paper wine and spirits bottle
Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape.

The Zeno masters: Crafting a new paradigm for alcohol-free wine
Zeno founder David Hodgson shares the story behind his award-winning alcohol-free wines ahead of his appearance at London Packaging Week.

All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry

Look again: The power of packaging in the NoLo boom
Discover how Laura Willoughby will unpack the power of packaging in the NoLo drinks revolution at London Packaging Week this October.

Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.

Quinta do Noval Reveals Elegant New Packaging for Port Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.

Noughty Unveils Sophisticated New Look for Its Still Wine Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.