Towards the end of 2022 Lambay Irish Whiskey proudly “Unlocked the Untold”, supporting its 20-Year-Old Castle Prestige Edition single Malt launch with an intriguing digital-first campaign.
As honoured creators and producers of the secondary packaging solution for this special edition whiskey, the design team at IPL Packaging took care to ensure the distinctive ‘keyhole’ visual identity featured across the ‘Unlock The Untold’ messaging on the outer pack. Helping to bring the brand’s provenance to life, subtle yet effective design cues include wave-like patterns embossed on the inner part of the box and latches that mimic both the shape of the puffin (an iconic Lambay mascot) and the distinctive key symbol.
