The Pentawards is committed to recognising excellence in design, providing a source of inspiration, and connecting the global packaging community through:

The Pentawards Festival

Their annual competition

International Exhibitions

Reports, books & content

International conferences

Pentawards x London Packaging Week 2023

For the 2023 edition of London Packaging Week, the collaboration with Pentawards allows the UK packaging market to: 

1. See 10 of the shortlisted competition entries to the 2023 Pentawards Packaging Design competition
2. Discover new insight into packaging design trends, the changing tastes of luxury, Lewis Moberley's Campari Appleton Estate campaign & brand growth
3. Take on the giant plinko board game and win prizes from free Pentawards festival tickets to the packaging design book

Leave armed with knowledge on...

Packaging Design Trends & Beyond

Adam joined the Pentawards in February of 2017 as Project Manager and was promoted to Head of Pentawards in 2019.

He has many packaging design articles published with the likes of The Times, Creative Review, It’s Nice That and Campaign.

He is one of the main contributors to The Package Design Book series published by Taschen.

He spearheaded the launch of the Pentawards Festival held this year at the iconic Science Museum.

Adam studied Graphic Design at London College of Printing before pursuing a career as a fashion designer and creative consultant for several international brands which include: Westfields, Diesel, Kurt Geiger and Lexus.

The Changing Tastes of Luxury

What can luxury drink brands learn from the luxury clothing and apparel sector?

Elliot (Left) is the Founder and Strategy Director of The Cabinet, a brand innovation and design agency that specialises in helping luxury drinks brands invent and reinvent themselves to prosper in these uncertain times.

Giles (Right) is the Founder of MEWS, a small luxury leather business specialising in using British craftspeople, and sustainable tanning methods. At the same time, Giles is launching a not-for-profit partnership of small British brands working together to cross pollinate customers and enhance opportunities here and abroad as a group.

Campari Appleton Estate 17 Year Old Legend: From Pack to Party

In 2022, Lewis Moberly partnered with Campari to create the name, packaging design and launch campaign for the Legend that is Appleton Estate’s 17 year-old rum.

A retelling of Appleton Estate’s past and built on the spirit’s original recipe, the 17 year old Legend inspired the first Mai Tai cocktail while the Tiki cocktail era was in full swing.

Art directing and crafting the project from pack to party, Lewis Moberly created the Legend full launch campaign stretching from digital to physical targeting both bar tenders and rum collectors.

In this session Lewis Moberly shares the campaign that pays tribute to this legendary spirit.

A Path for Better: How do brands grow responsibly? Demanding and delivering more by design when tomorrow’s challenges and opportunities come in every dimension.

Thomas Herman co-founded creative consultancy Path in 2023. For twenty years they have helped design brands and their products better. As a marketer who understands how brands grow responsibly, he wants to demand and deliver more by design so that we may all progress through tomorrow’s challenges and opportunities, which come in every dimension.