Hunter Luxury’s alternative approach to packaging
Champagne packaging innovations, consumer trends… where is the market headed?
Hunter Luxury talks about what can be done to improve sustainability credentials and reputation in Luxury secondary packaging, amongst consumers. It can be argued that luxury packaging is not environmentally friendly to create in the first place, but assuming that it is still needed. By continuing to manufacture quality packaging designed with re-use in mind, we can create luxury packaging that continues to have value for many years to come.
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The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.