What’s next for PepsiCo’s sustainability drive under its new Chief Sustainability Officer?
What is Pepsi Co’s new Chief Sustainability Officer bringing to the table?
Pepsi Co is not wanting to give greenwashing time nor energy with its new CSO and is focusing its energy on keeping and progressing its packaging to become more environmentally friendly and thus sustainable towards itself and others.
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From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.