PepsiCo invests in new sustainable food packaging innovations for Walkers crisps
PepsiCo has announced a £14 million investment in new sustainable food packaging innovations that will remove 250 tonnes of virgin plastic from its supply chain annually.
As part of the move, the outer plastic packaging on millions of Walkers 22- and 24- bag multipacks will be replaced with a new cardboard design which reduces the amount of virgin plastic used. After a successful trial with Tesco, the new and improved multipack outer packaging will be on-shelves in all major supermarkets in the UK in the coming weeks.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.